Mapping Innovation: A Playbook for Navigating a Disruptive Age (1259862259)

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Map the innovation space-and blaze a path to profits and growth

Countless books, articles, and other advice promise leaders solutions to the complex challenges they face. Some offer quick, silver-bullet remedies-a straight line to success!-and some are so technical that readers get lost before they begin.

Now, there's Mapping Innovation, a refreshing alternative in the crowded business innovation space. Engaging and informative without sacrificing substance and expertise, this groundbreaking guide provides thorough background on some of the greatest innovations of the past century as well as . It details the processes that advanced them from inception to world-changing products-and shows you how to replicate their success.

Business innovation expert Greg Satell helps you find your way by revealing the four models of innovation: Basic Research, Breakthrough Innovation, Sustaining Innovation, and Disruptive Innovation. One size does not fit all, so he provides a framework-the Innovation Matrix-for discovering which "type" of innovation process best suits the problem you need to solve. It's about asking the right questions, so that you can apply the right strategies to the problems you need to solve.
In the end, you'll have a crystal clear model for disrupting the marketplace, scaling your efforts to propel your enterprise forward, and leverage digital platforms to your advantage.

Mapping Innovation offers a simple and accessible but powerful approach to developing a strategy that will put you light years ahead of the competition!.

Product details

• Format Hardback | 240 pages
• Dimensions 155 x 234 x 25mm | 494g
• Publication date 16 Jun 2017
• Publisher McGraw-Hill Education
• Publication City/Country OH, United States
• Language English
• Illustrations note 15 Illustrations, unspecified
• ISBN10 1259862259
• ISBN13 9781259862250
• Bestsellers rank 281,923

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